Case Studies

Origin Energy

2016 Media Federation Award Winner for 'Best Partner Initiative'
 
After a successful 2014 Winter Warmers campaign Origin LPG were looking to take their brand equity and sales results to higher levels, by creating meaningful content delivered to their regionally based customers.

 

 

 

Vodafone

In an Australian first, Seven West Media and Seven Affiliate Sales developed a market leading concept that delivered viewers, from Metropolitan and Regional locations, Sport and Weather reports, transmitted via the Vodafone Network.

The resulting execution was the ‘Vodafone Weather Roadshow’ in regional NSW, QLD and Victoria over a three week period.

 

 

Woolworths, Carat and SAS: Collectables

Woolworths, Carat and Seven Affiliate Sales have worked together since late 2013 to build maximum reach and awareness for the various Woolworths Collectable Campaigns.

 

 

Department of Justice, Mitchell & Partners & SAS CFA Summer Bushfires

The partnership campaign between Prime7 and The Victorian Government, through the Department of Justice, was to let people in regional Victoria know about current fire risks, fire bans and to provide life saving information and preventative measures to reduce the destruction of communities by bushfires.
 

 

 

Red Rooster, Bohemia and SAS: Love My Town

Red Rooster, Bohemia and Seven Affiliate Sales worked in partnership to develop an integrated campaign which focused on Red Rooster building a deeper consumer connection with Regional Queensland residents.
 

 

 

Transport for NSW, Mediacom and SAS: Plan B

Transport for NSW, Mediacom and Seven Affiliate Sales collaborated to develop an integrated campaign challenging young regional males attitudes towards drink driving.
 
The campaign promoted relevant and socially acceptable 'Plan B' options for regional males to safely arrive home after a night out instead of drink driving.
 

 

 

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