Case Studies
Woolworths, Carat and SAS: Collectables

Woolworths, Carat and Seven Affiliate Sales have worked together since late 2013 to build maximum reach and awareness for the various Woolworths Collectable Campaigns.

All campaigns centred on Prime Possum, a family icon throughout Regional Australia and leveraged the popularity of Prime Possum to drive in store traffic and increased transactions at regional Woolworths stores.

The collectable campaigns have featured a Possum Goodnight Segment, fun facts vignette series, Possum Club Woolworths in store episode, store appearances, collectables viewer promotion and family takeover sponsorship.

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