Insights

New Insights into Multiplatform TV

New study shows that search, display and short-form video can't match the ROI delivered by Multi-Plaform TV.

 

A new attribution study conducted by Accenture Strategy in the US has found that advertisers are potentially undervaluing the business impacts of Broadcast TV. The research, which analysed more than 20 companies representing 6 industry categories, compared the business effects of advertising on Multi-Platform Broadcast TV with advertising in other Digital environments.

 

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For more information and regular TV insights and updates visit Think TV Australia

Decreased TV Advertising Spend Hurts Sales

A new report reveals that a reduction in TV advertising spend leads to a loss of sales. Analysing 15 packaged goods brands that reduced their TV spend, the independent study found that every dollar withdrawn from the television advertising investment resulted in a loss of $3 in sales - leading to a combined $94 million loss.
 
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For more information and regular TV insights and updates visit Think TV Australia

TV Viewing Dominates Screen Viewing Time

The latest Australian Multi-Screen Report shows that watching Broadcast TV on a TV dominates our time spent watching screen content.
 
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For more information and regular TV insights and updates visit Think TV Australia

TV Effectiveness

A review of local and international studies on the effectiveness of television. 
 
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For more information and regular TV insights and updates visit Think TV Australia

Ads on TV Drive More Action Than Any Other Paid Media

A Nielsen survey shows more than six in ten online Australians would take action as a result of an ad seen on TV, making TV the most powerful paid advertising platform to drive a consumer reaction.

 

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For more information and regular TV insights and updates visit Think TV Australia

Regional TAM 2015 Year in Review

Television reaches almost 4.8 million Regional Australians every night between 6pm and midnight. For more interesting 2015 Regional TV viewing insights download the 2015 year in review below.
 
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How Australians Watch Television

The following report looks at commercial TV viewing within the multi-screen environment and examines the impact of new technologies on viewing behaviour.
 
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For more information and regular TV insights and updates visit Think TV Australia

New Study Reveals Hidden Effects of Television Advertising

New GroupM research has revealed television advertising’s evolving and often hidden role in driving key business outcomes. The study, commissioned by Thinkbox UK, analysed the response effects of a range of different channels within the media mix.
 
 
For more information and regular TV insights and updates visit Think TV Australia

Deloitte Media Consumer Survey

Deloitte's latest Media Consumer Survey provides a snapshot of how Australians are currently consuming different media and entertainment. 
 
 
For more information and regular TV insights and updates visit Think TV Australia

Mid Year Regional TV Ratings Inisghts

The 2015 Mid Year Ratings Wrap provides some interesting insights into Regional TV viewing from Regional TAM.

 

 

 

 

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