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New study shows that search, display and short-form video can't match the ROI delivered by Multi-Plaform TV.

A new attribution study conducted by Accenture Strategy in the US has found that advertisers are potentially undervaluing the business impacts of Broadcast TV. The research, which analysed more than 20 companies representing 6 industry categories, compared the business effects of advertising on Multi-Platform Broadcast TV with advertising in other Digital environments.

 



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