Insights

A Question of Impact: Exploring the Correlation Between TV Spending and Business Performance

The Video Advertising Bureau (VAB) in the US recently conducted a study to explore the correlation between TV advertising spend and business results. The study found that almost all of the companies that increased their TV spend saw substantial growth in revenue, stock price and earnings per share, and those who decreased their spend performed under the study average.

 


 

For more information and regular TV insights and updates visit Think TV Australia

Television Delivers Bumper Audiences For Advertisers In 2015

 
 
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For more information and regular TV insights and updates visit Think TV Australia

2020 Vision: Redefining Television

"Redefining Television" explores the evolution of television and its ability to connect and effectively engage audiences, across a range of different screens.
 
CLICK HERE to watch the trailer now.
 
For more information and regular TV insights and updates visit Think TV Australia
 

How and Why Television Works

Television advertising is brilliant at creating and building brands while driving profitable growth for businesses. Below are some of the factors that make TV so affective:

 
1. TV is the best profit generator

2. TV has unbeatable scale and reach

3. TV is the preferred screen

4. TV is the most talked about medium

5. TV ads drive a response

6. TV is the new point of sale medium

7. TV is the dominant youth medium

8. TV is the emotional medium and emotional campaigns are more effective

9. TV is the catalyst for other media

10. TV builds brand fame
 
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TV Trends

The TV Trends Report is packed full of facts and figures about the television industry. Key information includes technology in the home, time spent with media, reach, share of viewing, audiences, PVR viewing, programming, share of advertising investment and effectiveness.

 

 

 

 

 

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