Carlton Draught

Victoria is Carlton Draught’s heartland. 

The Local Legends campaign reaffirmed Carlton Draught’s commitment to Regional Victoria. 

Origin LPG 2018

After a successful brand campaign built in 2017 around local sporting clubs Origin LPG wanted to continue their association with regional sport but have more product focused spots in 2018. 

Woolworths – Commonwealth Games

The first ever Commonwealth Games held in a regional centre, Gold Coast, proved a massive success for the network. 

SAS worked with Seven to bring a truly national Woolworths and Commonwealth Games partnership to life. 


Youi’s strategy is to be the expert in home insurance and SAS delivered this through a tailored property tips segment utilising our news IP, in conjunction with their advertising campaign.

Western Star Butter

Western Star Butter is sourced from Australian farms, a fact few people know,  and they were aiming to create rich, story-driven content to highlight this fact.

To convey this fact SAS produced a three part vignette series (breakfast, lunch and dinner) featuring a regional family along with other assets driving viewers to the Western Star Butter to find featured recipes.

Origin Energy

2016 Media Federation Award Winner for ‘Best Partner Initiative’

After a successful 2014 Winter Warmers campaign Origin LPG were looking to take their brand equity and sales results to higher levels, by creating meaningful content delivered to their regionally based customers.


In an Australian first, Seven West Media and Seven Affiliate Sales developed a market leading concept that delivered viewers, from Metropolitan and Regional locations, Sport and Weather reports, transmitted via the Vodafone Network.

The resulting execution was the ‘Vodafone Weather Roadshow’ in regional NSW, QLD and Victoria over a three week period.

Woolworths, Carat and SAS: Collectables

Woolworths, Carat and Seven Affiliate Sales have worked together since late 2013 to build maximum reach and awareness for the various Woolworths Collectable Campaigns.

Department of Justice, Mitchell & Partners & SAS CFA Summer Bushfires

The partnership campaign between Prime7 and The Victorian Government, through the Department of Justice, was to let people in regional Victoria know about current fire risks, fire bans and to provide life saving information and preventative measures to reduce the destruction of communities by bushfires.

Red Rooster, Bohemia and SAS: Love My Town

Red Rooster, Bohemia and Seven Affiliate Sales worked in partnership to develop an integrated campaign which focused on Red Rooster building a deeper consumer connection with Regional Queensland residents.