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Red Rooster, Bohemia and SAS: Love My Town

Red Rooster, Bohemia and SAS: Love My Town

Red Rooster, Bohemia and Seven Affiliate Sales worked in partnership to develop an integrated campaign which focused on Red Rooster building a deeper consumer connection with Regional Queensland residents.

Red Rooster, Bohemia and Seven Affiliate Sales worked in partnership to develop an integrated campaign which focused on Red Rooster building a deeper consumer connection with Regional Queensland residents.  

The campaign was very well received and resulted in sales uplift across Regional Queensland franchisees. A ‘Thank You’ vignette series featuring the community grant recipients was then produced which highlighted community work that’s occurring within Regional Queensland communities. 

This campaign featured a geo-targeted vignette series featuring local franchisees and their community involvement, community grant viewer competition, online, and network program line ups.