In an Australian first, Seven West Media and Seven Affiliate Sales developed a market leading concept that delivered viewers, from Metropolitan and Regional locations, Sport and Weather reports, transmitted via the Vodafone Network.
The resulting execution was the ‘Vodafone Weather Roadshow’ in regional NSW, QLD and Victoria over a three week period.
Vodafone and Seven Affiliate Sales worked in partnership to develop a national media concept that demonstrated the strength and reliability of the Vodafone mobile Network.
Seven Affiliate Sales tailored a response to specifically target regional Australians, and amplify Vodafone’s development in regional infrastructure. The resulting execution was the ‘Vodafone Weather Roadshow’ in regional NSW, QLD and Victoria over a three week period hosted by James Tobin in Prime Markets and Livio Regano in QLD.
In addition to the on air activation, Prime7 and Seven West Media leveraged their social media assets to promote the on location crosses. Feature photos from the each shoot in the Prime7 weather roadshow were e posted on Facebook, Instagram and Twitter.
The result achieved Vodafone’s objectives with a best in class media solution that demonstrated to 5.65 Million Australians the strength and reliability of their Network.