Department of Justice, Mitchell & Partners & SAS CFA Summer Bushfires

The partnership campaign between Prime7 and The Victorian Government, through the Department of Justice, was to let people in regional Victoria know about current fire risks, fire bans and to provide life saving information and preventative measures to reduce the destruction of communities by bushfires. 

The partnership campaign between Prime7 and The Victorian Government, through the Department of Justice, was to let people in regional Victoria know about current fire risks, fire bans and to provide life saving information and preventative measures to reduce the destruction of communities by bushfires. 

The Victorian Government’s Summer Bushfire campaign delivered by Prime7 succeeded in changing attitudes towards fire preventative measures and preparation. The campaign delivered a cost efficient integrated media solution that educated and informed regional Victorian audiences and provided greater community confidence.